Creating Sender Profiles, Delivery Profiles and Send Classifications

Learn how to create sender profiles, delivery profiles and send classifications in Marketing Cloud so that communications contain the correct from information, email footer and commercial vs. transactional distinction (CAN-SPAM Classification).

IMPORTANT Overriding Delivery Profiles (rather than using Send Classifications) can have uintended CAN-SPAM implications - such as folks not receiving transactional emails when they should. Send Classifications must be created by the eComm specialist and used by the sender to ensure the CAN-SPAM classification is accurate.

Note

Only eComm Specialists can create and modify Sender Profiles, Delivery Profiles and Send Classifications in Marketing Cloud. If you need this information added to your account, contact your eComm Specialist

Sender Profile | From Information

A Sender Profile specifies the from information that display's in the recipient's inbox and drives where a message will be sent if they click 'reply'. The sender profile is made up of three different items. In this example we will use CU Connections, a weekly newsletter ditributed to CU employees.

1. To begin creating a new sender profile (or to modify an existing one), navigate to the appropriate Business Unit, enter Email Studio, and then click Admin - Sender Profiles.

2. Click New to create a new sender profile, or click the name of an existing profile to modify it.

3. Configure your sender profile as follows:

Properties

  • Enter a sender profile name with the email address included to make distinguishing between similar names easier for your users (example: CU Connections (connections@cu.edu))
  • Enter a sender profile description (example: Send from UCCS College of Business)

CU Connections Properties

Sender Information

  • Select "Use the specified information"
    • Enter a From Name (example: CU Connections)
    • Enter a From Email (example: connections@cu.edu)

CU Connections Sender Information

NOTE You'll notice in the screen shot above that next to the From Email text box, there is a button that reads Verified. This means that the email address you entered is a sendable profile because it is already part of one of CU's verified sending domains: cu.edu, colorado.edu, ucdenver.edu, cuanschutz.edu, uccs.edu, or cufund.org. If you are creating a sender profile for a non-CU domain, read these instructions to verify your sender profile.

Custom Reply Mail Management Settings

  • Select "Use custom settings below"
  • Select "use specified information"
    • Enter a Name (required) (Example: CU Connections)
    • Enter an Address (required) (Example: connections@cu.edu)

CU Connections Reply Mail Management

4. Click Save.

Delivery Profile | Footer

Marketing Cloud delivery profiles specify if the communication is Commercial or Transactional in nature. When creating a delivery profile it's essential to identify an IP address, header, and footer for compliance with CAN-SPAM.

To create delivery profile, complete the following steps:

1. In Marketing Cloud, navigate to Email Studio >> Admin >> Delivery Profiles, and click Create.

2. Under Properties, type the name and description of your delivery profile. The external ID will populate automatically upon saving the profile.

Delivery Profile Properties

3. Under Delivery Information:

  • Make the following selections if you are sending TRANSACTIONALLY:
    • Set IP Address to Account Default
    • Set Header to Account Default
    • Set Footer to None

Transactional Delivery Profile

  • Make the following selections if you are sending COMMERCIALLY:
    • Set IP Address to Account Default
    • Set Header to Account Default
    • Set Footer to Account Default

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4. Click Save.

Send Classification | Sender Information, Footer & CAN-SPAM Classification

A send classification is a a CAN-SPAM classification plus the combination of a sender profile and a delivery profile

To create a send classification in Marketing Cloud, complete the following steps:

1. In Marketing Cloud, navigate to Email Studio >> Admin >> Send Classifications, and click Create.

2. Under Properties, type a send classification name and a description. The external ID will automatically populate when you save the send classification.

Send Classification Properties

3. Under About CAN-SPAM Classification, select either COMMERCIAL for emails that will use the CU FOOTER FOR ALL EMAILS or TRANSACTIONAL for those that will not offer an option to unsubscribe.

About CAN-SPAM

IMPORTANT Overriding Delivery Profiles can have unintended CAN-SPAM implications - such as folks not getting transactional emails when they should. Send Classifications must be created by the eComm specialist and used by the sender to ensure the CAN-SPAM classification is accurate.

4. Under Sender Information, select the sender profile and the delivery profile that should be automatically associated with this send classification.

Send Classification Sender Information

5. Under Send Priority, select Normal.

Send Priority

6. Click Save.