Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.
eComm is pulling back the curtain to showcase our best magic trick. Replace a link in a Marketing Cloud email that you have already sent, and it will automatically update in recipients' inboxes.
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.
'Forward to a Friend' is a feature generally available in Marketing Cloud, but it cannot be used within eComm's instance of Marketing Cloud. Although it's not a full replacement, recipients can forward emails to others, and users can request that a subscription form be set up.
Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on June 16, 2025, subscriber engagement data will be retained and accessible for 730 days (or 2 years). This policy applies to data you retrieve using the Email Studio Reports in Analytics Builder and Tracking in Email Studio.
Marketing Cloud subscribers have several statuses that impact their ability to receive communications. Learn more about what each status means and what to do when you encounter it.
Learn how to create a Data Extension as you typically would, then Import the data from a file (rather than 'start' it). Just remember, you'll need the Contact 18 ID to Import successfully.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. See below for details on leveraging Datorama in your Marketing Cloud account.
Are you sending an email to a data extension using profile attributes (also known as data tags or personalization tags)? Learn how to populate your profile attributes correctly so your send will contain the desired constituent data.
