Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Sometimes constituents reach out to us to modify their email preferences instead of using the CU Footer for All Emails. Learn what to do if you want to help but aren't sure how to do so.
While eComm Specialists can easily update the Email Opt Out field on the contact in Salesforce, it is essential that any changes made are also reflected in the Advance source system. Ensuring parity between the systems will help eComm avoid data errors and inconsistencies going forward.
Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on June 16, 2025, subscriber engagement data will be retained and accessible for 730 days (or 2 years). This policy applies to data you retrieve using the Email Studio Reports in Analytics Builder and Tracking in Email Studio.
Marketing Cloud subscribers have several statuses that impact their ability to receive communications. Learn more about what each status means and what to do when you encounter it.
Learn how to create a Data Extension as you typically would, then Import the data from a file (rather than 'start' it). Just remember, you'll need the Contact 18 ID to Import successfully.
eComm is pulling back the curtain to showcase our best magic trick. Replace a link in a Marketing Cloud email that you have already sent, and it will automatically update in recipients' inboxes.
With eComm, a Cvent event can be configured to collect money for an event that will later be deposited to your speedtype. Users who host paid events must complete the Payment Card Industry (PCI) SkillSoft course annually and have an understanding of financial processes.
