Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access to Salesforce, Marketing Cloud and/or Cvent, get a better sense of what the eComm technology entails and how it might be able to support your electronic communication and event needs.
Do you find yourself making two clicks every time you log in to Marketing Cloud to navigate to Email Studio? Set your Default Login Preference to Email to skip that step when logging in.
Those of you who have created events in Cvent before might notice a slight change to the process starting Feb. 15 2021. Events must be created using a pre-existing template or event, rather than from scratch.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
For new users starting out fresh, everything needs to be added to their account from scratch. When a new user is an addition or taking over for an existing unit, they'll need access to already existing content.
