Do you find yourself making two clicks every time you log in to Marketing Cloud to navigate to Email Studio? Set your Default Login Preference to Email to skip that step when logging in.
Those of you who have created events in Cvent before might notice a slight change to the process starting Feb. 15 2021. Events must be created using a pre-existing template or event, rather than from scratch.
Your Cvent access aligns with your role and the additional products your group may have purchased.
We want to give eComm users autonomy wherever possible, but there are a few pieces that require a request to an eComm specialist.
Cvent's reporting upgrade has provided an enhanced interface for generating reports. While the same event and cross-event data is available, the look and feel of the reporting tool has leapt into the future.
Are you adding personalization to Marketing Cloud emails (such as 'Dear First Name')? Marketing Cloud makes previewing the recipient's version easy - bringing you peace of mind.
Use A/B tests to increase your open rates and get folks to actually engage with your content.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
For new users starting out fresh, everything needs to be added to their account from scratch. When a new user is an addition or taking over for an existing unit, they'll need access to already existing content.

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