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A/B Testing

A/B testing allows you to send one email with a single varying component (or variable) to test which version your audience engages with most. Engagement is calculated by open rates or click-through rates over a period of time.

 

!Important Limitations!

 

  • Data Extensions must be used to select your audience
    • Reports & Campaigns are NOT available with A/B Testing
  • You can ONLY select one Data Extension at a time
  • Email Send Data will NOT send back to Salesforce

From Name

TEST A

  • eComm
  • ​CU Boulder Chancellor
TEST B

  • Melanie Jones, eComm Training Manager
  • Chancellor Phil DiStefano, CU Boulder

 

Subject Lines

TEST A

  • Register today: CU Staff Appreciation 2018 event
  • A/B Testing with Marketing Cloud
TEST B

  • Should we save you a seat at Elitch’s?
  • Is anyone reading your emails?

 

Preheaders

TEST A

  • RSVP before Friday
TEST B

  • Free food will be served

 

Send Time

TEST A

  • 9:30 AM
TEST B

  • 2:30 PM

 

Entire Emails

TEST A

  • White & Gold color scheme
TEST B

  • Black & Gold color scheme

 

Content Areas

TEST A

  • Gold call-to-action button
  • Call-to-action button: 'More Info.'
TEST B

  • Blue call-to-action button
  • Call-to-action button: 'Reserve your seat'