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Home > A/B Testing

A/B Testing [1]

A/B testing allows you to send one email with a single varying component (or variable) to test which version your audience engages with most. Engagement is calculated by open rates or click-through rates over a period of time.

Recorded Webinar | 20 mins [3]
Presentation Slides [4]

 

IMPORTANT LIMITATIONS

 

  • If you are conducting an A/B test:
    • You must send to data extensions. A/B testing does not function with reports and campaigns.
    • You can only send to ONE data extension at a time.
    • You can only exclude ONE data extension at a time.

From Name

Send Time

Subject Lines & Preheaders

Content Areas & Entire Emails

Summary 1-Pager

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Source URL:https://www.cu.edu/blog/ecomm-wiki/ab-testing

Links
[1] https://www.cu.edu/blog/ecomm-wiki/ab-testing [2] https://www.cu.edu/blog/ecomm-wiki/author/39 [3] https://www.youtube.com/watch?v=Yren_A6PQPM [4] https://drive.google.com/open?id=1Brk63TLEGwiZsTIPaw99UCSEnONn4rnMVKIdPcQoj98 [5] mailto:melanie.jones@cu.edu [6] https://www.mirabelsmarketingmanager.com/blog/optimizing-your-email-sender-name-to-boost-open-rates#toc-the-significance-of-sender-names [7] https://www.leadsparrow.com/blog/sender-name-best-practices-pitfalls#.XxCqAChTlPY [8] https://www.cu.edu/blog/ecomm-wiki/best-performing-send-day [9] https://optinmonster.com/the-best-time-to-send-emails-heres-what-studies-show/ [10] https://www.cu.edu/blog/ecomm-wiki/choosing-subject-line-preheader [11] https://www.cu.edu/blog/ecomm-wiki/using-emojis-subject-lines-or-preheaders [12] https://www.cu.edu/blog/ecomm-wiki/personalizing-your-email-preferred-name-or-other-attribute [13] https://audienceops.com/26-illuminating-content-marketing-ab-tests-run/ [14] https://blog.mailup.com/2017/09/ab-test-cta/ [15] https://knowledge.hubspot.com/cta/a/b-test-your-calls-to-action-ctas [16] https://www.cu.edu/system/files/pages/151488-A/B%20Testing/docs/Marketing%20Cloud%20AB%20Testing.pdf [17] https://www.cu.edu/blog/ecomm-wiki/throttling-your-email-marketing-cloud [18] https://www.cu.edu/blog/ecomm-wiki/sending-test-email [19] https://www.cu.edu/blog/ecomm-wiki/marketing-cloud-edit-review-and-approve-test-email