Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
Walk through the materials below to build your knowledge of how eComm approaches CAN-SPAM, the federal law that pertain to you as a communicator of CU. Confirm you understand the basics with a quick quiz.
Items for MEC Action, Cvent Payment/Refund Processing, Preferred Name Rollout, Other Completed and Pending Work, Ongoing Data Monitoring
After ensuring that preferr
Preferred Name Update, Email Preferences and Business Units, Cvent Payment Processing and Integration, Automation of Data Extensions, Journey Builder Pilots, Einstein Pilot, Housekeeping, Other Completed and Pending Work, Ongoing Data Monitoring
If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
Next Team Meeting, Requesting Support, Cvent Payment/Refund Processing, Preferred Name Rollout, Roadmap Updates, New/Updated Wikis, Ongoing Data Monitoring
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
Most communicators agree that email personalization leads to higher engagement rates among constituents. But what happens when first name personalization goes awry and we end up alienating the exact audience with whom we want to engage?
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.

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