Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Submit a help ticket at cu.edu/ecomm/submit-help-ticket.
Are you adding personalization or Dynamic Content to Marketing Cloud emails (such as 'Dear First Name')? Marketing Cloud makes previewing the recipient's version easy - bringing you peace of mind.
Use Marketing Cloud Content Builder to create dynamic content to deliver a targeted message to an audience while remaining efficient. Dynamic content lets you connect attributes of your audience to content, making the information your constituents receive more relevant.
One of the eComm specialist’s roles in Cvent includes managing how stakeholders can access Cvent data in real-time, without a steep cost. Follow the steps below to create Portal Users and Publish Reports there for easy access.
When faced with a failed send, a send to 0, or failed Data Extension, review the items below. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. If there is an outage or broad issue, users will be notified as soon as possible.
CU Denver was represented at this year's eduWeb Summit in Orlando, one of the nation's leading conferences for higher education marketing, communications, and digital professionals. Monica C Cutler, Director of Digital Marketing and Strategy for CU Denver Advancement, and Elly Lewis, Marketing and Communications Specialist for CU Denver’s College of Liberal Arts and Sciences, presented a poster session titled "Accessibility Without the Anxiety: Building Inclusive Emails Step-by-Step." The session highlighted practical, low-effort improvements communicators can make to create more accessible emails, using real CU Denver examples built in Salesforce Marketing Cloud.
Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Planning a fundraising event at CU? This guide walks you through every step of the process — from your initial conversation with your eComm specialist to the final launch of your Cvent registration page. Whether this is your first event or your fiftieth, this resource is designed to help you feel confident that you'll have a successful (and compliant) fundraising event.
