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eComm Specialist Digest | January 24, 2023

General Updates

Action Items

  • Jan. 26, 2-3 PM | Quarterly MEC Meeting Agenda
  • By Jan. 31 | Review eComm User Fee Estimate for FY24: Campus teams received an announcement on Dec. 7 estimating the FY24 eComm user fee. For the team to continue finalizing the data, please assess your campus' ongoing license needs and report back to Jen Mortensen by Jan. 31. We request that you provide estimates for both growth in and reduction of your campus license volume.

Roadmap Updates

DATA
  • IER Storage and Big Objects: Daniella Torres is exploring Salesforce big objects as a storage alternative for IERs. 
  • POI Integration: Daniella Torres is continuing to work with the UIS integration team on capturing POI data in Salesforce. Prior to new data being in production, we will provide clarity on impacts to existing reports, how to modify based on your needs, and more. 
MAINTENANCE
  • Contacts without Email Addresses: Jen Mortensen and Daniella Torres are exploring opportunities to reduce storage costs related to contacts without email addresses. We'll update the campuses at our first quarterly meeting of CY23 (Jan. 26, 2-3 PM).
  • Business Unit Management: The team is conducting a full assessment of eComm business units and identifying opportunities for an improved structure. We'll have an update for the campuses at our first quarterly meeting of CY23 (Jan. 26, 2-3 PM).
  • Email Preferences: Daniella Torres and Claire Hamilton are continuing to resolve the 70+ preferences identified as missing from Marketing Cloud subscription pages (resulting in CAN-SPAM violations).
NEW FUNCTIONALITY
  • Distributed Marketing: Distributed Marketing has been deployed in our stage environment, and five licenses are currently being acquired to continue exploring the solution. We'll have more information about a rollout plan at our first quarterly meeting of CY23 (Jan. 26, 2-3 PM).
  • Email Preferences: Claire Hamilton has been researching preference center options and is finalizing options for the team to consider. We'll have more information about strategy and proposed models soon.
  • Event Management: Jen Mortensen and a small team of MECs have been reviewing several event management vendors to potentially support our free events after July 1. The team is assessing options and will have opportunities for MEC review in February.

Ongoing Opportunities

  • EinsteinIf you'd like to have Einstein enabled in a specific business unit, add details to the Request Einstein spreadsheet by submitting a help ticket and selecting "Marketing Cloud >> Einstein" (no need to actually submit the ticket)
  • Journey Builder: Learn about using Journey Builder by submitting a help ticket and selecting "Marketing Cloud >> Journey Builder, Dynamic Content or Automation Studio" (no need to actually submit the ticket).
  • Dynamic ContentIf you'd like to work with Melanie Jones on a Dynamic Content use case, add details to the Dynamic Content spreadsheet by submitting a help ticket and selecting "Marketing Cloud >> Journey Builder, Dynamic Content or Automation Studio". 
  • Cvent Super User Enablement: Five users responded to the opportunity to become a Cvent Super User in Nov. We are continuing to monitor their success and will expand the group in Feb. based on any lessons learned. Super Users can do the following without an eComm specialist:
    • Approve & Launch Free Events
    • Publish Reports to Portal and add Portal Users
    • Add Event Planner Email Addresses

Ongoing Data Monitoring