Categorized in:
Tracking
October 26, 2022 by Melanie Jones
Checkout Marketing Cloud Tracking to find real-time data on all your email sends. You'll find an overview of engagement along with click activity in Marketing Cloud or export this information to a PDF or Excel file to share.
- From Email Studio hover Tracking in the top navigation and select Sends in the dropdown
- Select the name of a send to view and/or export detailed analytics
Tracking Folders found in the panel on the left (image above) can help keep teams organized.
Compare Email Sends
- You can click Compare Email Sends after checking the box next to numerous sends
- You will be taken to the Overview tab. Users typically look at the following details:
- Summary
- Total Sent
- Inbox Activity
- Current Activity vs. Activity Over Time
- Total Opens
- Unique Opens
- Delivery Rate
- Delivery rates usually exceed 98%. If it drops below, contact your eComm specialist.
- Summary
Tracking for Individual Data Extensions
- Above the Overview tab is a option to Select Recipients. Click it.
- The Data Extensions you sent to will display, each checked by default.
- Uncheck/check the Data Extensions you want to view analyticcs for.
- Click the Apply button and the filtered data will populate below
- You can naviagate to the Click Activity tab with the filter applied.
- In the example below, you can see I selected the UCCS Data Extension only, then clicked the Apply button and the data below updated accordingly. Now I can compare how the UCCS audience compared to the average.
