With a few memorable reference IDs, you can find out which registrants accessed registration through your Facebook page, Twitter feed, or a sponsor's website. Use them to maximize your promotion efforts.
You know what they say about the internet: once something's on there, it's on there for-ev-er. All the more reason to double-check your settings before launch. Choose to make your event public during the Event Creation Wizard, and, once it's active, it will automatically display in search engines. Ensure that doesn't happen by following the steps below.