Cvent Integration with Platforms other than Salesforce

February 24, 2021 by jennifer.mortensen
Cvent offers integration with a number of additional platforms, but what is possible within eComm's processes and procedures? Learn more before you make any promises.
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Create Cvent Events from Pre-Existing Template or Event, Feb 2021 Update

February 12, 2021 by Melanie Jones
Those of you who have created events in Cvent before might notice a slight change to the process starting Feb. 15 2021. Events must be created using a pre-existing template or event, rather than from scratch.
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Cvent Permissions

February 1, 2021 by Melanie Jones
Your Cvent access aligns with your role and the additional products your group may have purchased.
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Add to Account

January 29, 2021 by Melanie Jones
We want to give eComm users autonomy wherever possible, but there are a few pieces that require a request to an eComm specialist.
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What are the consequences if I violate CAN-SPAM?

January 8, 2021 by jennifer.mortensen
Learn about a tiered system of consequences that will occur if you repeatedly violate CAN-SPAM.
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'New' Reporting & Portals vs. Legacy Reports & Parked Report Groups

November 23, 2020 by Melanie Jones
Cvent's reporting upgrade has provided an enhanced interface for generating reports. While the same event and cross-event data is available, the look and feel of the reporting tool has leapt into the future.
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Preview/Test Email

October 22, 2020 by Melanie Jones
Are you adding personalization to Marketing Cloud emails (such as 'Dear First Name')? Marketing Cloud makes previewing the recipient's version easy - bringing you peace of mind.
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Easy Ways for eComm specialists to Avoid CAN-SPAM Violations

October 22, 2020 by jennifer.mortensen
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.
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A/B Testing

September 25, 2020 by Melanie Jones
Use A/B tests to increase your open rates and get folks to actually engage with your content.
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Marketing Cloud Image Best Practices

July 30, 2020 by Melanie Jones
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
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