2 Ways to Use Event Participation Data

When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. Cvent then provides numerous methods for tracking attendance for your event or sessions. Use this insightful, actionable data to make your next event even better!

Target Future Messages

Targeting messages to past event attendees is a great way to build your relationship with your most engaged constituents. Placing your energy towards your most loyal attendees will have great return and provide you with valuable insights on how to turn more email 'acquaintances' into actual attendees.

So how would you get a Marketing Cloud email to past attendees? Ask your eComm specialist.

  1. An Event Campaign is created in Salesforce when a Cvent form is launched. Once the Campaign exists,  those who register in Cvent are added as Campaign Members to the associated Campaign in Salesforce. 
  2. Next, your eComm specialist must create a Report or Data Extension for you. That way you can target your audience and remain CAN-SPAM compliant when sending your Marketing Cloud message.

DO NOT At eComm, we do NOT send Marketing Cloud messages directly to Campaigns. While it is technically possible, it will likely create a CAN-SPAM violation. Your eComm specilaist converting a Campaign to a Report or a Data Extension will remedy those concerns.

Exclude from Reminder Invitations

Sending an event invitation reminder is a great way to boost registrations for your event. Avoid sending the followup invite to those who already registered - it  can be confusing and make folks think their attempt to register failed. Learn how-to leverage the automatic Cvent-Salesforce Integration to exclude folks who have registered for your event with the video below.

The good news about reminder invitations is that part of the work is already done.

  1. Navigate to Marketing Cloud to find your original invitation and add something like 'Last Chance to Register', or 'Register by MONTH DAY at TIME' to the subject line and/or preheader.
  2. Then send the reminder invite to the original audience, excluding anyone who already registered. Watch the video below for a full explanation.

DATA EXTENSIONS If you are sending to a Data Extension (to target a Univeristy email field) your Exclusion will also need to be in the form of a Data Extension. Ask your eComm specialist to convert your RSVP Campaign to a Data Extension.