Categorized in:
Audience Creation
March 29, 2024 by Melanie Jones
A crucial role of an eComm Specialist is to create audiences. Before diving into the multi-step process, it's important to have a basic understanding of terminology and the end-user experience.
- Salesforce Data Model
- Standard vs. Individual Contacts
- Salesforce Campaigns & Reports
- Sharing Salesforce Report Folders
- Marketing Cloud Data Extensions
- Send Marketing Cloud Email
APPLY YOURSELF
Make a copy of the eComm Specialist Training Plan for the opportunity to apply each step.
1) Create Campaign (if applicable)
2) Create Report (required)
3) Create Data Extension (if applicable)
