Managing events isn't always a walk in the park, especially when it comes to planning for the unexpected. Check out this Cvent blog post to learn about tactics you can use to prepare for just about anything.
Before you send your next communication to student, check out this EAB article that walks through the types of emails that students ignore. Tips for how to boost your open rate and engagement rates are also included.
Cvent is working towards refreshing the look/feel of the platform, especially in light of the major system enhancements that we are pushing out. This will help bring the same look/feel across all of Cvent’s products. Below outlines the first phase of visual changes:
To meet the demand of scalability and enterprise-wide goals of Constituent Relationship Management (CRM), CU created an Enterprise CRM Program, led by a CRM Center of Excellence (CoE) that serves CU in the following areas of responsibility: Shared Infrastructure and CRM Program Management, Delivery, and Implementation of Strategy.
Users will be opted-in to receive tips & tricks from eComm, including: best practices, in-person training opportuinites, and how-to tutorials available on-demand.
Check out the new location for Marketing Cloud's help and training materials on help.salesforce.com!
With luck, the holidays will be a slower time for you and your team. Consider using some of this extra time to review your communications and look at how you might implement industry best practices for email marketing. A good place to start may be with this blog post from Litmus, outlining ten best practices.
Disruption in higher education has created an imperative to adopt campus-wide CRM strategies to support engagement across the entire student lifecycle. Learn more about trends in CRM adoption within higher education by watching this webinar recording.
Event planning isn't always easy. Avoid murky event waters by using tried and true industry guidelines that will help ensure your next event is a success!
Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.

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