While eComm Specialists can easily update the Email Opt Out field on the contact in Salesforce, it is essential that any changes made are also reflected in the Advance source system. Ensuring parity between the systems will help eComm avoid data errors and inconsistencies going forward.
To meet the demand of scalability and enterprise-wide goals of Constituent Relationship Management (CRM), CU created an Enterprise CRM Program, led by a CRM Center of Excellence (CoE) that serves CU in the following areas of responsibility: Shared Infrastructure and CRM Program Management, Delivery, and Implementation of Strategy.
Salesforce offers a wide range of resources for their customers. Learn more about the resources available to premier accounts through this webinar recording.
Salesforce offers a wide range of resources for their customers. Among these resources are accelerators, or quick, personalized work sessions that solve specific Salesforce challenges.
