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Marketing Cloud Campaigns

Marketing Cloud Campaigns provide a way of grouping similiar emails together. That way, Campaigns can be used in Datorama Reporting to present data for certain emails. For example, rather than reporting on all emails within a Business Unit, you could view emails that are part of a particular Campaign (like a monthly newsletter, or football invitations). 

NOTE

  • Emails must be associated to a Campaign before being sent to be captured in the Campaign in Datorama Reporting. 
  • Marketing Cloud Campaigns and Salesforce Campaigns are not associated to one another.

Create Campaign

Associate Email to Campaign