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Marketing Cloud Campaigns
March 18, 2022 by Melanie Jones
Marketing Cloud Campaigns provide a way of grouping similiar emails together. That way, Campaigns can be used in Datorama Reporting to present data for certain emails. For example, rather than reporting on all emails within a Business Unit, you could view emails that are part of a particular Campaign (like a monthly newsletter, or football invitations).
NOTE
- Emails must be associated to a Campaign before being sent to be captured in the Campaign in Datorama Reporting.
- Marketing Cloud Campaigns and Salesforce Campaigns are not associated to one another.
Create Campaign
Associate Email to Campaign
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