A send classification is a combination of a CAN-SPAM classification, a sender profile and a delivery profile. Selecting a send classification automatically populates your email with the correct CAN-SPAM classification, sender profile (from information) and delivery profile (email footer). For example:

COMMERCIAL MESSAGES

• Send Classification | COMMERCIAL
  • Sender Profile | CU President <officeofthepresident@cu.edu> 
    • sender profiles can be and often are overwritten.
  • Delivery Profile | CU FOOTER FOR ALL EMAILS
    • Delivery profiles are rarely overwritten. If they are, they should still align with with the CAN-SPAM Classification (Commercial in this case). 

TRANSACTIONAL MESSAGES

• Send Classification | TRANSACTIONAL
  • Sender Profile | CU President  <officeofthepresident@cu.edu> 
    • Sender profiles can be and often are overwritten.
  • Delivery Profile | NO FOOTER
    • Delivery profiles are rarely overwritten. If they are, they should still align with with the CAN-SPAM Classification (Transactional in this case). 

A sender profile specifies the from information that is displayed in the recipient's inbox and drives where a message will be sent if they click 'reply'. The sender profile is made up of three different items:

• Sender Profile | CU Connections <connections@cu.edu>
  • From Name | CU Connections
  • *From Email | connections@com.cu.edu
  • Reply Email | connections@cu.edu
  • From Email | CU Connections
    • The reply email can be the same as or different than the 'from email'

A delivery profile specifies what footer is added to the bottom of the email.

• Commercial messages require a footer allowing recipients to unsubscribe. This footer is called the CU FOOTER FOR ALL EMAILS.
• Transactional messages do not give constituents an option to unsubscribe (no footer) and are used in for required communications only.

By way of selecting a commercial or transactional Send Classification, the Delivery Profile should automatically be correct.