A send classification is a combination of a CAN-SPAM classification, a sender profile and a delivery profile. Selecting a send classification automatically populates your email with the correct CAN-SPAM classification, sender profile (from information) and delivery profile (email footer). For example:
COMMERCIAL MESSAGES
- Send Classification | COMMERCIAL
- Sender Profile | CU President <officeofthepresident@cu.edu >
- sender profiles can be and often are overwritten.
- Delivery Profile | CU FOOTER FOR ALL EMAILS
- Delivery profiles are rarely overwritten. If they are, they should still align with with the CAN-SPAM Classification (Commercial in this case).
TRANSACTIONAL MESSAGES
- Send Classification | TRANSACTIONAL
- Sender Profile | CU President <officeofthepresident@cu.edu >
- Sender profiles can be and often are overwritten.
- Delivery Profile | NO FOOTER
- Delivery profiles are rarely overwritten. If they are, they should still align with with the CAN-SPAM Classification (Transactional in this case).
WHAT TO AVOID
- When sending a transactional message, do not leave the Send Classification set to commercial while overwriting the Delivery Profile to NO FOOTER (a transactional feature). For example:
- Send Classification | COMMERCIAL
- Delivery Profile | Overwritten: NO FOOTER
- When sending a commercial message, do not set the Send Classification to transactional while overwriting the Delivery Profile to CU FOOTER FOR ALL EMAILS (a commercial feature). For example:
- Send Classification | TRANSACTIONAL
- Delivery Profile | Overwritten: CU FOOTER FOR ALL EMAILS
- Inaccurate Send Classifications can have unintended consequences, such as individuals not receiving a transactional communication when they should.
TIP! Senders are welcome to overwrite the Sender Profile when sending an email.
A sender profile specifies the from information that is displayed in the recipient's inbox and drives where a message will be sent if they click 'reply'. The sender profile is made up of three different items:
*From Emails
From Emails will contain a 'com' after the @ symbol (see below depending on the Business Unit that is sending). When recipients reply, they will see the typical email address without 'com' after the @ symbol.
- Advancement, System & Boulder SAP: com.cu.edu
- Anschutz SAP: com.cuanschutz.edu
- Denver SAP: com.ucdenver.edu
- UCCS SAP: com.uccs.edu
If you're sending from an Anschutz Business Unit but sending from an @ucdenver email, use the Anschutz SAP.
A delivery profile specifies what footer is added to the bottom of the email.
- Commercial messages require a footer allowing recipients to unsubscribe. This footer is called the CU FOOTER FOR ALL EMAILS.
- Transactional messages do not give constituents an option to unsubscribe (no footer) and are used in for required communications only.
By way of selecting a commercial or transactional Send Classification, the Delivery Profile should automatically be correct.
If the Delivery Profile is overwritten, it should still align with the CAN-SPAM Classification as identified by the Send Classification.