Marketing Cloud | Adding Non-Salesforce Profile Attributes

Does your user need to send an email containing a unique piece of information for each recipient? ​eComm specialists can learn how to add information that is not housed in Salesforce (called profile attributes) to your Marketing Cloud email.

Examples include:

  • Sending students a unique password
  • Asking alumni to complete a survey - each with a unique link that can only be completed once (i.e. Qualtrics)


Users do not have access to complete this task - ask your eComm specialist.