The eComm team is currently working remotely due to the COVID-19 pandemic, yet we remain committed to serving our users and ensuring success for both ongoing communications and event management. We encourage you to contact your eComm specialist if you require assistance. You can also take advantage of numerous online resources in the eComm wiki or submit a help ticket if you have a specific request.
Exclude Registrants from Event Invitation Reminders
Sending an event invitation reminder is a great way to boost registrations for your event. Like all messages sent from Marketing Cloud, make sure it's as targeted as possible.
In other words, if someone has already RSVP'd to your event, a reminder invite isn't relevant to them. Worse yet, it confuses folks, making them think their attempt to register failed. Leverage the automatic Cvent-Salesforce Integration to exclude folks who have registered for your event.
1 | Access Event Campaign in Salesforce
An Event Campaign is created in Salesforce when a Cvent form is launched. The Campaign serves as a bucket into which Campaign Members will automatically be added when they register for the event.
An Event Campaign is created in Salesforce when a Cvent form is launched. The Campaign serves as a bucket into which Campaign Members will automatically be added when they register for the event. Watch the full video below for step-by-step instructions:
Use the YouTube video below to jump to the portion of the video that eleborates on techniques for searching for your Event Campaigns in Salesforce.
Use the YouTube video below to jump to the portion of the video that eleborates on how the Campaign Owner is automatically assigned. You will also find instructions on how to manually share it with others if necessary.
Can't find the Campaign? If the person trying to access the Salesforce Campaign did not create the Cvent event, someone will need to manually share it with them. The person who created the event and has Salesforce access, or an eComm specialist, can manually share the Salesforce Campaign with others.
2 | Exclude Event Registrants in Marketing Cloud
The good news about reminder invites is that the hard work is already done. Navigate to Marketing Cloud to find your original invitation and add something like 'Last Chance to Register', or 'Register by MONTH DAY at TIME' to the subject line and/or preheader. Then send it to the original audience, excluding anyone who already registerd.
DATA EXTENSIONS If you are sending to a Data Extension (to target a Univeristy email field) your Exclusion will also need to be in the form of a Data Extension. Ask your eComm specialist to convert your RSVP Campaign to a Data Extension.