Creating Delivery Profiles

Marketing Cloud delivery profiles specify if the communication is Commercial or Transactional in nature. When creating a delivery profile it's essential to identify an IP address, header, and footer for compliance with CAN-SPAM.

Note

Only eComm Specialists can create and modify Marketing Cloud delivery profiles. If you need a delivery profile added to your account, contact your eComm Specialist.

To create delivery profile, complete the following steps:

1. In Marketing Cloud, navigate to Email Studio >> Admin >> Delivery Profiles, and click Create.

2. Under Properties, type the name and description of your delivery profile. The external ID will populate automatically upon saving the profile.

Delivery Profile Properties

3. Under Delivery Information:

  • Make the following selections if you are sending TRANSACTIONALLY:
    • Set IP Address to Account Default
    • Set Header to Account Default
    • Set Footer to None

Transactional Delivery Profile

  • Make the following selections if you are sending COMMERCIALLY:
    • Set IP Address to Account Default
    • Set Header to Account Default
    • Set Footer to CU FOOTER FOR ALL EMAILS

Commercial Delivery Profile

4. Click Save.