Tips & Tricks | Strategies for Avoiding the Gmail Spam Filter

November 16, 2017 by Kate O'Connell
Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.
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Tips & Tricks | 75 Facebook and Instagram Video Tips

November 9, 2017 by Kate O'Connell
With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way.
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Tips & Tricks | Measuring Event ROI and Event Marketing Attribution

November 8, 2017 by Kate O'Connell
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
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The Importance of Tracking

October 18, 2017 by jennifer.mortensen
Finding the best email design for your school, college, or program is an ongoing process.
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What to Consider When Scheduling Your Email

October 18, 2017 by jennifer.mortensen
Schedule your message based on email send reports that indicate when your audience is most likely to engage with the content.
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Tips & Tricks | Working with Images

October 18, 2017 by jennifer.mortensen
Photos give you the opportunity to brand your emails, make them more visually interesting, and get constituents interested in your offerings.
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Selecting Your Audience

October 18, 2017 by jennifer.mortensen
Consider ways to segment your audience to help increase the effectiveness of your emails.
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Salesforce | Premier Account Success

October 18, 2017 by Kate O'Connell
Salesforce offers a wide range of resources for their customers. Learn more about the resources available to premier accounts through this webinar recording.
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Marketing Cloud | Graded Browser Support

October 18, 2017 by Kate O'Connell
When it comes to using software like Marketing Cloud, the browser that you use can impact performance. In effort to provide clarity around which browsers work best with Marketing Cloud, Salesforce has released this handy guide.
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Tips & Tricks | Using the Customer Journey to Guide Your Campaigns

October 11, 2017 by Kate O'Connell
With the new calendar year just around the corner, now is a great time to take a look at your current communications plan. During this review, consider the possibility of developing and implementing journeys for your constituents. The impact of marketing journeys, along with tips and tricks, are described in this post from MailChimp.
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