A Sender Profile specifies the information that is displayed in the recipient's inbox and drives where a message will be sent if they click 'reply'. The sender profile is made up of three different items. In this example, we will use CU Connections, a weekly newsletter distributed to CU employees.

• Sender Profile | CU Connections <connections@cu.edu>
  • From Name | CU Connections
  • From Email | connections@com.cu.edu
  • Reply Email | connections@cu.edu
    • This could be the same or different than the 'from email'

1. To begin creating a new sender profile (or to modify an existing one), navigate to the appropriate Business Unit, enter Email Studio, and then click Admin - Sender Profiles.

2. Click New to create a new sender profile, or click the name of an existing profile to modify it.

3. Configure your sender profile as follows:

Properties

• Enter a sender profile name with the email address included to make distinguishing between similar names easier for your users (example: CU Connections (connections@cu.edu).
• Enter a sender profile description (example: Send from UCCS College of Business).

Sender Information

• Select "Use the specified information"
  • Enter a From Name (example: CU Connections)
  • Enter a From Email with the SAP Domain (see blue box below for varying details for each campus). This means you should use the desired From Email up until the @ symbol and after the @ symbol, use the SAP domain.

Custom Reply Mail Management Settings

• Select "Use custom settings below"
• Select "use specified information"
  • Enter a Name (required) (Example: CU Connections)
  • Enter an Address (required) (Example: connections@cu.edu)

4. Click Save.

Marketing Cloud delivery profiles specify if the communication is Commercial or Transactional. When creating a delivery profile it's essential to identify an IP address, header, and footer for compliance with CAN-SPAM.

To create a Delivery Profile, complete the following steps:

1. In Marketing Cloud, navigate to Email Studio >> Admin >> Delivery Profiles, and click Create.

2. Under Properties, type the name and description of your delivery profile. The external ID will populate automatically upon saving the profile.

3. Under Delivery Information:

• Make the following selections if you are sending TRANSACTIONALLY:
  • Set IP Address to Account Default
  • Set Header to Account Default
  • Set Footer to None

• Make the following selections if you are sending COMMERCIALLY:
  • Set IP Address to Account Default
  • Set Header to Account Default
  • Set Footer to Account Default

4. Click Save.

A send classification is a CAN-SPAM classification plus the combination of a sender profile and a delivery profile. 

To create a send classification in Marketing Cloud, complete the following steps:

1. In Marketing Cloud, navigate to Email Studio >> Admin >> Send Classifications, and click Create.

2. Under Properties, type a send classification name and a description. The external ID will automatically populate when you save the send classification.

3. Under About CAN-SPAM Classification, select either COMMERCIAL for emails that will use the CU FOOTER FOR ALL EMAILS or TRANSACTIONAL for those that will not offer an option to unsubscribe.

4. Under Sender Information, select the sender profile and the delivery profile that should be automatically associated with this send classification.

5. Under Send Priority, select Normal.

6. Click Save.