For the inaugural Tools of the Trade post, we'll take a closer look at utilizing content, specifically recycling content. There are a myriad of reasons why recycling content may be a good option for you and your team in your marketing initiatives. A few of these reasons, along with ideas for how to recycle content, are presented in a blog post from Duct Tape Marketing.
Here are the highlights for the releases and enhancements that were made in the last quarter and are available today. Additional release details can be found in the Cvent Community. Read more >>
Use this tool to find the zip codes that fall into a radius around a point (or user defined area) on a map.
What are Salesforce Individual Email Results (IERs) and why are they important?
You scheduled your post-registration message through Cvent, but how do you know your audience recieved it? Run the Email Rates by Email report to ensure your emails were received and read.
Ready to send your Marketing Cloud email? Before you send to your audience, send an email to yourself for the full recipient experience. Here's what you should check:
Cvent has three differnt types of event forms: Standard Registration, Express Registration, and Express Ticketing. More complex features, such as waitlists, registration paths, sessions, session groups, imported registrants, or name badges, will not be supported with an express event. Check out the 'Event Type Cheat Sheet' from Cvent for complete details.
Keep your event attendees happy. Clearly explain what they should expect to see on their credit card statements as well as your refund policy.
Learn about fees that are passed on to CU units that use the "CU Events" merchant account in Cvent.
Find tutorials and other resources for the Aug. 9, 2016 Marketing Cloud Content Builder release.

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