Event planning isn't always easy. Avoid murky event waters by using tried and true industry guidelines that will help ensure your next event is a success!
Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.
With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way.
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
Did you and your team create an awesome email that you want to share with another unit at CU? With Marketing Cloud there is no need to re-invent the wheel. Provide a few key pieces of information to your eComm specialist and they can share the email between the two units.
Finding the best email design for your school, college, or program is an ongoing process.
Schedule your message based on email send reports that indicate when your audience is most likely to engage with the content.
Photos give you the opportunity to brand your emails, make them more visually interesting, and get constituents interested in your offerings.
Strive to create content that is meaningful and relevant for your readers.
Your email design starts with what people see right away: the subject line.

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