Marketing Cloud email templates serve the purpose of streamlining and optimizing the process of creating and sending emails. eComm has provided numerous branded templates that you can utilize. However, you may choose to create your own custom templates. This wiki covers the benefits of using templates and instructions for how to create an email from a custom template saved in your Business Unit.

The instructions below outline how to use custom templates after they have been created in your Business Unit. 

How to Access Custom Templates in Marketing Cloud

1. Log into Marketing Cloud. Navigate to the email studio page and click on the "Content" tab.
2. Click "Create" in the upper right corner of the screen. Click "Email Message". From here, select "Template" from the drop-down menu. You'll have the option to choose between four tabs: Basic, Empty, Themed, and Saved.
3. Click on the "Saved" tab.
4. Click the "Folders" button. Two options will appear in a folder menu on the left side of the screen: "LOCAL" and "SHARED."
5. Click the "LOCAL" tab. Note: Click on the "SHARED" tab if you will be using a template that has been shared with you from another Business Unit.
6. Click on the template you'd like to use and then click "Select" in the lower right corner of the screen.
7. Name your email and select the folder where your email should be saved.
8. Start working on your email. Note: Any edits you make to the layout of the email will not be reflected in the template. If you want to make changes to the template, you will need to edit the template.