Project Communication Plan

We know that the Marketing Cloud Consolidation project will generate many questions from various campus partners. We will be using the communication plan below to keep various groups informed of our progress.

All Audiences
All audiences will be able to access project information on the Marketing Cloud Consolidation webpage and on the Marketing Cloud consolidation blog, where updates will be posted weekly.

eComm Team
Various members of the eComm team will be involved in the project at different points in time. To ensure that all team members are aware of the project's status and pertinent updates, they will be included in weekly project meetings. Additionally, all eComm team members will receive weekly project updates via email.

eComm Specialists
Our campus eComm specialists will play a crucial role in this project. As such, they will receive updates at monthly eComm governance meetings in addition to receiving weekly project updates via email.

eComm Stakeholders
eComm stakeholders at the campus leadership level will likely be informed about the project from their eComm specialist(s). However, to ensure that they are aware of the project's progress and its goals for the future, they will receive montly updates via email.

eComm Users
Project communication to eComm users will be limited until January 2025. However, users will be able to access up-to-date information on the Marketing Cloud Consolidation webpage and on the Marketing Cloud consolidation blog, where updates will be posted weekly.

CRM Team
The CRM team in UIS, of which the eComm team is part, will receive information about project status during monthly CRM team meetings and in the CRM team newsletter.

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