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Measuring Email Marketing Effectiveness

Effective email marketing is data-driven and should not be viewed as set it and forget it. As an email marketer, looking at reliable metrics when analyzing your email marketing performance is essential. Using your own data as a benchmark is the best practice for determining if you are meeting your goals or need to optimize to improve performance.

Email Marketing Key Performance Indicators (KPIs)

Unreliable KPIs

What’s a Good Benchmark for My KPIs?

Analytics & Tracking Tools