Blank and/or Inconsistent Email Preferences, MC Profile Attributes and Data Extensions, Unusual MC03 Subscriber Behavior Related to MC01, MC03 Subscriber Opt Outs
Advance-Salesforce Integration, Duplicates and Data Hygiene, IERs and CIW/CU Data, Cvent License Purchase, MEC Meetings and Structure
While eComm Specialists can easily update the Email Opt Out field on the contact in Salesforce, it is essential that any changes made are also reflected in the Advance source system. Ensuring parity between the systems will help eComm avoid data errors and inconsistencies going forward.
Salesforce bugs must be fixed by Salesforce. Learn how to navigate through the Salesforce Community to search for how-to's, share ideas, and report bugs. You can also Upvote Ideas to prioritize bug resolution.
Salesforce is powerful - if you know how to use it! Learn about the vast amount of data that's available at your fingertips and how sending emails and hosting events automatically enhances that perspective.
Ensure your Marketing Cloud emails and Cvent registration forms comply with CU brand standards.
Many eComm users are familiar with creating "add to calendar" links in Cvent, but did you know that the same functionality is possible in Marketing Cloud? Learn more.
eComm specialists can share Report and Dashboard Folders and Subfolders with users and public groups. Those with access will be able to view its contents in Salesforce and in Marketing Cloud.
There is an automatic integration that occurs between Cvent and Salesforce. By tracking registrants' event participation to Salesforce, we can better understand our constituents and how they engage with CU.
The things you have access to in Marketing Cloud, align with your role. Checkout a breakdown on the things different roles can and can't do.

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