The University of Colorado's university-wide constituent relationship management platform will ensure a personalized, constituent-centered approach that maximizes the university's ability to use data to support engagement strategies. The CRM will foster collaboration, cost-effectiveness, and efficiency as it moves toward a shared technology architecture and common data platform.
The CU eComm program offers CU schools, colleges, units and departments a unified platform for electronic communications with alumni, donors, parents and friends via a suite of web-based tools: Salesforce, MarketingCloud, and Cvent.
eComm’s email marketing and event management tools for CU communicators integrate with CU's source systems of more than 1.2 million records. This integration creates customized, targeted and engaging communications that capture valuable data in a dynamic and secure environment.
eComm provides a single, centralized environment for CU constituents to update their contact information, register for events, donate to CU and identify communication preferences. By increasing the quality, currency and accuracy of constituent data, CU can enhance engagement with its audiences while adhering to CAN-SPAM legislation and saving money.
The eComm program is housed in University Information Services (UIS). Additionally, each of CU's four campuses and Advancement have at least one designated eComm Specialist.
| CU SYSTEM | |||
 Jennifer Hane Executive Director of Electronic Communication jennifer.hane@cu.edu 303-860-5631 |
 Melanie Jones Training Manager melanie.jones@cu.edu 303-860-5737 |
 Daniella Torres Data Analyst daniella.torres@cu.edu 303-860-5703 |
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| CU ADVANCEMENT | |||
 Matt Roush Communications Manager matt.roush@cu.edu 303-541-1224 |
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| CU ANSCHUTZ MEDICAL CAMPUS | |||
 Jason Thomas Strategic Communications Manager jason.thomas@cuanschutz.edu 303-724-0127 |
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| CU BOULDER CAMPUS | |||
 Erin Frazier Director, Campus Communications and Engagement, Strategic Relations and Communications erin.frazier@colorado.edu 303-492-8384  Sravanth Gampa eCommunications Professional Strategic Relations and Communications sravanth.gampa@colorado.edu 720-656-0280 |
 Jessica Raab Email Communication Specialist, Strategic Relations and Communications jessica.raab@colorado.edu 303-709-4713  Tom Needy Alumni Sr. E-Communications Manager CU Boulder Alumni Association tom.needy@colorado.edu 303-492-6635 |
 Tracy Berger Senior eCommunications Professional Strategic Relations and Communications tracy.berger@colorado.edu 303-735-4596
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 Amber Bartlett eCommunications Professional Strategic Relations and Communications amber.bartlett@colorado.edu 303-735-8680
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| CU COLORADO SPRINGS CAMPUS | |||
 Eric Nissen Manager of Electronic Communications enissen@uccs.edu 719-255-3755 |
 Kayla Gronseth Boyer eComm Marketing Assistant kgronset@uccs.edu 719-255-3683 |
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| CU DENVER CAMPUS | |||
 Claire Hamilton Senior eCommunications Specialist claire.b.hamilton@ucdenver.edu 303-315-0328 |
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eComm uses data from three source systems: HRMS for employees, Campus Solutions for students, and Advance for donors and friends. CU's Identity Management System (IDM) manages affiliations for all constituents. Master Data Management (MDM) ensures data integrity between the systems.
The data glossary provides full descriptions and values. Data Glossary