If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
September was a busy month for many folks on the SET team. Whether it was sending communications from Marketing Cloud or managing events through Cvent, this team was hard at work. Take a moment to look back at all you have accomplished this month and look into the latest SET news.
Dreamforce, the annual Salesforce conference, is just around the corner. While the San Francisco-based conference is sold out, you can still participate in the excitement. Tune in during November 6-9 via Salesforce Live for access to virtual content. Additionally, you can learn more about this major tech event by catching up on the highlights from Dreamforce '16 on the Salesforce blog.
With the new calendar year just around the corner, now is a great time to take a look at your current communications plan. During this review, consider the possibility of developing and implementing journeys for your constituents. The impact of marketing journeys, along with tips and tricks, are described in this post from MailChimp.
When it comes to using the eComm applications, understaning the terminology is a major boost toward success. Cvent recently released a blog post that defines different terminology, or lingo, specific to the event management tool. Plus, a recent episode on the Cvent podcast, Don't Forget Your Name Bagde, dives into key topics specific to hosting events for millenials.
September was a busy month for many folks on the SET team. Whether it was sending communications from Marketing Cloud or managing events through Cvent, this team was hard at work. Take a moment to look back at all you have accomplished this month and look into the latest SET news.
As fall gets underway, the SET team is working hard on initiatives for the coming calendar year! This includes a great lineup of quarterly SET user group meetings. Details and invitations for each meeting will be sent out, but be sure to mark these dates on your calendar.
Kate will be out of the office on Friday, October 6th. If you have a question or need support, please create a TaskRay task and "@" Kate in it. She'll get back to you as soon as she is back in the office on Monday, October 9th.
Properly implementing strategy is essential for driving effective communications. In a recent Marketing Cloudcast episode and blog post, the folks at Marketing Cloud present helpful tools to enable simple, effective strategy that is well-informed by data and analytics.
