Measuring Event ROI and Event Marketing Attribution

November 8, 2017 by Kate O'Connell
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
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October Recap

October 31, 2017 by Kate O'Connell
September was a busy month for many folks on the SET team. Whether it was sending communications from Marketing Cloud or managing events through Cvent, this team was hard at work. Take a moment to look back at all you have accomplished this month and look into the latest SET news.
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Salesforce | Dreamforce Resources

October 18, 2017 by Kate O'Connell
Dreamforce, the annual Salesforce conference, is just around the corner. While the San Francisco-based conference is sold out, you can still participate in the excitement. Tune in during November 6-9 via Salesforce Live for access to virtual content. Additionally, you can learn more about this major tech event by catching up on the highlights from Dreamforce '16 on the Salesforce blog.
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Using the Customer Journey to Guide Your Campaigns

October 11, 2017 by Kate O'Connell
With the new calendar year just around the corner, now is a great time to take a look at your current communications plan. During this review, consider the possibility of developing and implementing journeys for your constituents. The impact of marketing journeys, along with tips and tricks, are described in this post from MailChimp.
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Cvent | Platform Lingo and Events for Millennials

October 4, 2017 by Kate O'Connell
When it comes to using the eComm applications, understaning the terminology is a major boost toward success. Cvent recently released a blog post that defines different terminology, or lingo, specific to the event management tool. Plus, a recent episode on the Cvent podcast, Don't Forget Your Name Bagde, dives into key topics specific to hosting events for millenials.
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September Recap

September 29, 2017 by Kate O'Connell
September was a busy month for many folks on the SET team. Whether it was sending communications from Marketing Cloud or managing events through Cvent, this team was hard at work. Take a moment to look back at all you have accomplished this month and look into the latest SET news.
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Upcoming SET User Group Meetings | November 2017 to November 2018

September 25, 2017 by Kate O'Connell
As fall gets underway, the SET team is working hard on initiatives for the coming calendar year! This includes a great lineup of quarterly SET user group meetings. Details and invitations for each meeting will be sent out, but be sure to mark these dates on your calendar.
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SET Update | Out of office

September 22, 2017 by Kate O'Connell
Kate will be out of the office on Friday, October 6th. If you have a question or need support, please create a TaskRay task and "@" Kate in it. She'll get back to you as soon as she is back in the office on Monday, October 9th.
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Marketing Cloud | A-Z Strategy and Data-Driven Decisions

September 20, 2017 by Kate O'Connell
Properly implementing strategy is essential for driving effective communications. In a recent Marketing Cloudcast episode and blog post, the folks at Marketing Cloud present helpful tools to enable simple, effective strategy that is well-informed by data and analytics.
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SET Upate | SET Chatter Group

September 18, 2017 by Kate O'Connell
Interested in getting up-to-date information on the latest news for SET? Look no further than the new SET Team Chatter group in Salesforce.
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