Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation.
We all know that marketing is as much an art as it is a science. This is particularly true for event marketing. Check out this Cvent blog post for quick tips specific to event marketing. You can also catch up on the latest news from Cvent with their Q2 update recorded webinar.
A new option for receiving eComm support was rolled out at the August user group meeting for the SET team. Here are all of the details.
As summer comes to a close, the SET team is gearing up for fall! With user group meetings moving to a quarterly iteration, bi-montly "Coffee with Kate" sessions will kick off in September. The August user group meeting included a rollout for unit dashboards and an end-of-year roadmap.
As summer turns to fall, the TaskRay team at Bracket Labs has been hard at work on new features. The August 2017 release includes exciting new functionality aimed at making the platform even more user friendly. Watch their recorded webinar for all of the details.
On Friday, August 25 - between 7am and 8am the IT Enterprise office will perform maintenance on the Salesforce and Marketing Cloud instances. This maintenance is to reconfigure the connector between the two platforms.
The SET team has been utilizng TaskRay for a couple of months now. This tool, having robust functionality and user-friendly design, also provides additional resources for user success. In addition to FAQ documentation, TaskRay has a user success community. Beyond that, CU was recently interviewed by TaskRay to talk about how TaskRay has bolstered operations within Salesforce at CU.
Ensuring continuity between engagement touch points with constituents is imperative. For that reason, many universities are turning toward campus-wide customer relations management (CRM) solutions. Learn more about how a campus-wide CRM system can be leveraged in an informational webinar. Additionally, check out a recent blog post on measurements and learning.
The event industry is rapidly evolving to include more strategic use of technology and better definition of user experiences. These trends and best practices, along with 38 others, are discussed "10 Event Trends for 2017" from The Event Manager Blog. This handbook, written by industry professionals, contains interesting information and quick tips to help you stay at the forefront of events.
Please be advised of the following maintenance update for Marketing Cloud, scheduled during the following window: 8:00am – 2:00pm US Eastern Time on 08/12/2017.