The eComm team is currently working remotely due to the COVID-19 pandemic, yet we remain committed to serving our users and ensuring success for both ongoing communications and event management. We encourage you to contact your eComm specialist if you require assistance. You can also take advantage of numerous online resources in the eComm wiki or submit a help ticket if you have a specific request.
If you've had the chance to review your Marketing Cloud business unit dashboard in Salesforce, you might be wondering what to do with the data. Should you change your send schedule? Try a different layout? Explore new subject lines?
These questions (and others) represent the core of your email marketing efforts and one data-based approach that can help you answer them is A/B testing.
Join us at an upcoming virtual session to get an overview of A/B testing and how it can help you build on your existing data to achieve your goals.