Being the smart fundraisers, communicators and event planners that you are, many of you send strategic follow-up emails to your audiences—i.e. “Remember to RSVP,” “Campaign ends tomorrow,” “Event Reminder,” etc. Here’s a quick tip about those follow-up emails.
You’ve heard me preach about integrating descriptive and instructive text links into your emails and not just using “click here.” Well, here’s something even better than a text link.
