! This message may not have been sent by Amy Ventura ! If you received an email with this warning, what would you do—hit delete, get scared you got a virus, lose respect for whatever organization (or university) put their name on the email, all of the above?
Did the subject line of this email make you extra-curious about the email content? I got the idea from the attached email I received from a cool non-profit, which reminded me of the power of a good subject line.
You finished your taxes, so now you can focus on other data-driven, hyper-complicated necessary evils—like Harris!
It’s 72 degrees outside!! We should all be out there hiking, biking, picnicking—but here we are, indoors at our computers becoming better eCommunicators …
Hope you’re all having a good week. I’m starting a new practice of sharing a weekly tip with all of you to help us all learn and improve our eCommunications. I present to you the inaugural Advancement weekly eComm tip.

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