System eComm Team | Non-Licensed User Resources

Need an email or event invitation distributed but don't have an eComm license? We are here to help.

Submit the form for your communication(Email or Event) 2+ weeks prior to your desired delivery date.

Has eComm helped you with this project before, such as an annual event? Ask Melanie Jones to provide an overview of what was done last year for you to build off of. 

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STRATEGIZE | Identify goal, message, audience & desired action for your communication(s)

CONTENT | Write or acquire content for communication, including a line and pre-header. Make sure to have an editor review your work.

Subject     Preheader

AUDIENCE | Identify your audience(s)

OTHER PROMO | Identify other promotional material (e.g.; website, postcards, etc.)

CAPITALIZE ON EXISTING CHANNELS | Request to have your content added to existing communications

Campus Resources

SUBMIT REQUEST | Submit a request for your eComm Specialist to create a new communication

Submit Request

REVIEW SUBMISSION | Your eComm Specialist will review your submission and send a calendar invitation for a Discovery session

DISCOVERY | Discovery session to review communication details, set deadlines and define Statement of Work (SOW)

STATEMENT OF WORK | Deliver SOW document that represents details about event invitation(s) and registration form, including deadlines and responsible parties

CREATE AUDIENCE LIST(S) | Create audience list(s) within Salesforce

CREATE COMMUNICATION(S) | Create communication(s) in Marketing Cloud

TESTING | Email clients(e.g. Outlook, Gmail, Hotmail, Yahoo, etc.) browsers (e.g. FireFox, Chrome, Safari, Internet Explorer, etc.) and devices (e.g. desktop, mobile, tablet, etc.)

Marketing Cloud

SEND FOR APPROVAL | Deliver communication to client for review and approval

STRATEGIZE | Identify goal, message, audience & desired action for your event invitation(s)

CONTENT | Write or acquire content for event invitation. Make sure to have an editor review your work.

AUDIENCE | Identify your audience(s)

EVENT DATE(S) | Identify your event date(s)

EVENT DETAILS | Define event goal & objective(s), identify roles and responsibilities, create budget

EVENT INVITE SEND DATE(S) | Set event invitation send date(s)

COMMUNICATION(S) TO ATTENDEES | Identify Your Audience(s)

FORM COMPONENTS | Identify what you need to collect during registration

OTHER PROMO | Identify other promotional material (e.g.; website, postcards, etc.)

CAPITALIZE ON EXISTING CHANNELS | Request to have your content added to existing communications

SUBMIT REQUEST | Submit a request for your eComm Specialist to create a new event invitation and registration form

Submit Request

REVIEW SUBMISSION | Your eComm Specialist will review your submission and send a calendar invitation for a Discovery session

DISCOVERY | Discovery session to review event invitation and form details, set deadlines and define Statement of Work (SOW)

STATEMENT OF WORK | Deliver SOW document that represents details about event invitation(s) and registration form, including deadlines and responsible parties

CREATE AUDIENCE LIST(S) | Create audience list(s) within Salesforce

CREATE EVENT INVITATION(S) | Create event invitation(s) in Marketing Cloud

CREATE CVENT FORM | Build Cvent registration form & post-registration communications (e.g.; confirmation emails, post-event surveys, etc.).

TESTING | Email clients(e.g. Outlook, Gmail, Hotmail, Yahoo, etc.) browsers (e.g. FireFox, Chrome, Safari, Internet Explorer, etc.) and devices (e.g. desktop, mobile, tablet, etc.).

Marketing Cloud

SEND FOR APPROVAL | Deliver event invitation and registration form to client for review and approval