With luck, the holidays will be a slower time for you and your team. Consider using some of this extra time to review your communications and look at how you might implement industry best practices for email marketing. A good place to start may be with this blog post from Litmus, outlining ten best practices.
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
Dreamforce, the annual Salesforce conference, is just around the corner. While the San Francisco-based conference is sold out, you can still participate in the excitement. Tune in during November 6-9 via Salesforce Live for access to virtual content. Additionally, you can learn more about this major tech event by catching up on the highlights from Dreamforce '16 on the Salesforce blog.
With the new calendar year just around the corner, now is a great time to take a look at your current communications plan. During this review, consider the possibility of developing and implementing journeys for your constituents. The impact of marketing journeys, along with tips and tricks, are described in this post from MailChimp.
Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation.
As summer turns to fall, the TaskRay team at Bracket Labs has been hard at work on new features. The August 2017 release includes exciting new functionality aimed at making the platform even more user friendly. Watch their recorded webinar for all of the details.
Ensuring continuity between engagement touch points with constituents is imperative. For that reason, many universities are turning toward campus-wide customer relations management (CRM) solutions. Learn more about how a campus-wide CRM system can be leveraged in an informational webinar. Additionally, check out a recent Salesforce.org blog post on measurements and learning.
For the inaugural Tools of the Trade post, we'll take a closer look at utilizing content, specifically recycling content. There are a myriad of reasons why recycling content may be a good option for you and your team in your marketing initiatives. A few of these reasons, along with ideas for how to recycle content, are presented in a blog post from Duct Tape Marketing.