In June, Cvent hosted its annual conference for event and hospitality professionals. The conference was attended by 3,400+ people and included 170 sessions along with a product roadmap.

June was a busy month for Marketing Cloud! At the beginning of the month, Marketing Cloud released their State of Marketing report. This was then followed by a webinar highlighting the June 2017 new feature release. Both of these resources include helpful information for marketing and the technical functionality of the Marketing Cloud platform.

The summer is off to a great start for SET! Completing our first full rotation through the eComm applications, the focus of the June user group meeting was on Marketing Cloud as we took a deep dive into send paths and tracking data. Additionally, social media strategies were highlighted on the SET News page and we welcomed two new eComm Student assistants to the eComm family. Keep an eye out for the invitation to the July ice cream social and user group meeting.

Does your office or department leverage social media for communication and engagement? If so, these Salesforce resources may contain helpful information for you and your team. "By 2017, 89% of marketers expect customer experience to be their primary differentiator," (Gamer 2016) so keeping up with best practices is important.