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Overview of Einstein in Marketing Cloud

Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.

You might be asking, what's the difference between Einstein and Intelligence Reports (formerly Datorama)? While Intelligence Reports focuses on reporting and can drill down into specific email sends and determine the success of a particular effort, Einstein uses AI to make marketing recommendations based on generalized subscriber engagement and behavior trends.

There are various features available through Marketing Cloud Einstein, including: 

  • Einstein Engagement Scoring
  • Einstein Messaging Insights
  • Einstein Send Time Optimization
  • Einstein Engagement Frequency
  • Einstein Copy Insights

How Can Marketing Cloud Einstein Help?

Navigating Marketing Cloud Einstein

Einstein Engagement Scoring

Einstein Messaging Insights

Einstein Send Time Optimization

Einstein Engagement Frequency

Einstein Copy Insights

How to Get Started

 

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