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If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
Reports can often have the same contact listed numerous times, so identifying the unique count is important to confirm the Report criteria is accurate. Having a total 9,000 unique contacts when expecting 250 is an indicator of incorrect criteria and should be investigated.
Check out the many resources available to help you grow into a Marketing Cloud expert at your own pace. We've broken it down into three main phases, proven to set you up for success.
All Marketing Cloud emails are created by combining different content blocks into a layout. Check out the most commonly used blocks and those to avoid.
Salesforce Campaigns are how we group contacts. Some of the most common use cases for campaigns are when uploading lists of event attendees, creating email recipient audiences or varying marketing efforts.
Using filters on your dashboards can be a helpful way to segment specific criteria across multiple reports in one view.
There are two ways to send emails through Marketing Cloud, Guided Send and Salesforce Send Emails. Guided Send has a sleeker interface but Salesforce Send Emails can be reused bringing efficiency and minimizing room for error.
Don't forget to check that your emails display well on mobile devices! Approach email design with mobile in mind then test your work.
Are you giving people with a disability the opportunity to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner, with substantially equivalent ease of use?