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Show Unique Count in Salesforce Reports

Reports can often have the same contact listed numerous times, so identifying the unique count is important to confirm the Report criteria is accurate. Having a total 9,000 unique contacts when expecting 250 is an indicator of incorrect criteria and should be investigated.

To show the Unique Count:

  • Edit the Report
  • In the Contact ID column header, click the down arrow
  • Select Unique Count in the dropdown


  • Run the Report to see the Record Count versus the Unique Count



  • Do not leave the Unique Count enabled if sending as doing so will make it fail.
  • To remove a unique count:
    • Edit the Report
    • In the Contact ID column header, click the down arrow
    • Select Remove Unique Count in the dropdown
    • Save the Report