Reports can often have the same contact listed numerous times, so identifying the unique count is important to confirm the Report criteria is accurate. Having a total 9,000 unique contacts when expecting 250 is an indicator of incorrect criteria and should be investigated.

To show the Unique Count:

• Edit the Report
• In the Contact ID column header, click the down arrow
• Select Unique Count in the dropdown

• Run the Report to see the Record Count versus the Unique Count

IMPORTANT

• Do not leave the Unique Count enabled if sending as doing so will make it fail.
• To remove a unique count:
  • Edit the Report
  • In the Contact ID column header, click the down arrow
  • Select Remove Unique Count in the dropdown
  • Save the Report