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Artificial Open Rates
October 20, 2023 by Melanie Jones
Upgrades occur all the time, but it doesn't always alter email marketing practices. Many email client's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
What is it?
What's the solution?
External Articles
- Salesforce: Apple’s Privacy Changes Will Force Marketers To Innovate – Here’s Where To Start
- What's New in Publishing: How publishers need to adapt to Apple iOS 15 email privacy changes
- How do Spam Filters Work?
- Filter Anti-Spam Software Clicks (Opens) and Clickbots From Marketing Cloud Tracking Data