Recently, Email on Acid conducted a poll on our website asking visitors whether accessibility is a part of their email strategy. Interestingly, more than 70% of respondents said they are actively looking at making their emails more accessible.
If you’ve ever been an attendee or hosted attendees, then you understand you can never fully satisfy everyone. There’s always something that could’ve been better, but you can do your best to avoid these common complaints.
We know creating a beautiful email isn’t easy, especially with a few particularly quirky email clients. So, we wanted to pass along a few tips for some of the trickiest platforms:
Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
A picture may be worth a thousand words, but good email copy is invaluable.
Managing events isn't always a walk in the park, especially when it comes to planning for the unexpected. Check out this Cvent blog post to learn about tactics you can use to prepare for just about anything.
Before you send your next communication to student, check out this EAB article that walks through the types of emails that students ignore. Tips for how to boost your open rate and engagement rates are also included.
Thoughtful planning and inviting your participants to make requests for accommodation on all your communication will minimize surprises and allow you to respond to requests efficiently.

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