Trademark Policy

The university is the owner of certain valuable trademarks, trade names and service marks (“marks”), and must manage those marks “to protect the university's reputation and to ensure that their use is related to the University's educational, research, community service, and patient care missions.”

ADMINISTRATIVE POLICY STATEMENT: University Trademarks, Trade Names and Service Marks

List of Approved Vendors (2021)

Brand Standards

Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a logo. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, and why we are important to our stakeholders. Read full Branding and Identity Guidelines

Campus Specific Brand Information

University of Colorado Boulder

The University of Colorado Boulder (CU Boulder) is the flagship university of the University of Colorado System in Boulder, Colorado. Founded in 1876, CU Boulder is an AAU Tier-1 research university, the only one in the Rocky Mountain region. Our world-renowned faculty maintain a reputation for excellence in research, creative work and teaching across 150 academic fields. From hands-on learning to close connections with dedicated faculty, CU-Boulder prepares students to become leaders within Colorado and throughout the world.

The Boulder campus manages the following trademarks including the Colorado Buffalo Athletic logos and Be Boulder tagline.

CU-Boulder Image assets

Many additional variations of these marks are also available. For use and instructions on how these marks can be used including by campus departments, please consult the following website:

To download graphics or for further assistance, please visit the CU-Boulder brand website:

Contact Information:

Whitney Fullmer
Visual Identity Manager
Office of Strategic Relations
584 UCB, Boulder, CO 80303


Maureen Riedel
Director of Licensing and Brand Management
Department of Intercollegiate Athletics
University of Colorado Boulder
372 UCB, Boulder, CO 80309

University of Colorado Colorado Springs

The University of Colorado Colorado Springs, located on Austin Bluffs Parkway in Colorado Springs, is one of the fastest growing universities in Colorado. The university offers 39 bachelor’s degrees, 20 master’s and five doctoral degrees. For more information, visit

The UCCS campus manages the following trademarks including the Mountain Lions name and logo:

UCCS Approved logos

View/download the latest UCCS Brand Identity Standards


Contact information:

Jeff Foster
Associate Director
University Communications and Media Relations, UCCS

University of Colorado Denver

Established in 1973, the University of Colorado Denver provides a quality academic experience through engagement with gifted faculty members, exposure to original research and real-world learning. Part of the fabric of the city, CU Denver a community where students learn with purpose and benefit from a range of opportunities that enhance their lives and careers.

CU Denver manages the following trademarks, including the Lynx Spirit Identity and Learn with Purpose tagline:

CU Denver Trademarks

Many additional variations of these marks are also available. For use and instructions on how these marks can be used for internal as well as external purposes, visit

Contact information:

Laura Rodgers, Senior Brand and Design Specialist
University Communications, CU Denver
Office: 303-315-0481

University of Colorado Anschutz Medical Campus

CU Anschutz Medical Campus is the only comprehensive academic health sciences center in Colorado, and one of the newest education, research and patient care facilities in the world. CU Anschutz features schools of medicine, pharmacy, dental medicine and public health, a college of nursing and a graduate school.

CU Anschutz manages the following trademarks:

CU Anschutz Medical Campus Trademarks

Many additional variations of these marks are also available. For use and instructions on how these marks can be used for internal as well as external purposes, visit

Contact information:

Jenny Merchant, Creative Brand Manager
University Communications, CU Anschutz
Office: 303-724-9290

University of Colorado System

Through our four campuses, the University of Colorado plays a profound role in the lives of individuals, businesses and communities throughout Colorado, across the country and around the world.  Nearly half a million alumni have led the way in business, science, the arts, health care and their communities, and they're joined by 15,000 more each year.  In Aurora, Boulder, Colorado Springs and Denver, all four of our campuses are all for Colorado.

University of Colorado's system administration comprises 21 units that serve the entire CU system. These units provide critical support services to CU's campuses in Aurora, Boulder, Colorado Springs and Denver, as well as the Office of the President in Denver.

The CU System manages the following trademarks:

CU System Trademarks

View/download the latest CU System Identity Standards Manual


Logo and approved artwork downloads are available at:

Contact information:

Elizabeth Collins
Senior Assistant Vice President, University Relations
1800 Grant Street, Suite 800
Denver, CO 80203