Next wave of CU Anschutz marketing campaign hits the high notes

In the silence, a solo cellist begins playing on a darkened stage. Her pace quickens and the music builds as a growing collection of musicians join in, amplifying her piece into a fully shaped swell of sound – determined and hopeful. That energy is at the center of Never Dream Alone, the latest phase of the CU Anschutz advertising campaign, filmed in collaboration with the Colorado Symphony at Boettcher Concert Hall. The music mirrors the process of discovery at CU Anschutz – a lone idea blossoming into new cures and treatments through innovation and collaboration.