How repeat data breaches affect the value of a firm

With the rise of the digital age, data breaches within businesses have risen as well. Though studies have been done on data breaches in general, few have looked into the effects of repeated breaches upon a single firm. Jin Peng, Ph.D., Assistant Professor in the UCCS College of Business, is one of these few, studying recurring breaches within one firm in “Repeated Data Breaches and Firm Value.”