The University of Colorado system encourages the use of social media technologies to enhance communication, engagement, collaboration and information exchange in support its mission. The use of social media technology follows the same standard of professional practice consistent throughout the CU administration offices. Use common sense and thoughtful judgment when embarking on social media.

Definition
Social media is based on the use of web and mobile technologies that allow for user-generated exchanges of information. With proper administration, social media can foster collaboration and communication as an interactive dialog, enhancing the value of conversations across a global audience.

Social media includes, but is not limited to, social networking sites, collaborative projects such as wikis, blogs and micro-blogs, content communities and virtual communities. Some commonly used social media platforms include Facebook, Twitter, YouTube, Flickr and LinkedIn.

Campuses
Each campus has its own set of policies and guidelines. Within that, each department, school or college might also have established separate policies and guidelines. Be aware of specific requirements for your area of employment.

Conduct and ethics: As a representative of the university, it is imperative for you to maintain the same standards of conduct expected of all CU employees. Be respectful, positive, helpful and informative. Do not engage in negative banter and do not take a political stand on topics or legislation. 

Protect confidential and proprietary information: Do not post private, restricted or sensitive information about the university or its students, staff, faculty or alumni. Types of private information include FERPA-protected student information, Social Security numbers, credit card numbers and medical records.

Definitions for private, restricted and sensitive information can be found on the glossary page at https://www.cu.edu/ope/policy/policy-resources-and-tools. Employees must still follow the applicable federal requirements such as FERPA and HIPAA, as well as NCAA regulations. Adhere to all applicable university privacy and confidentiality policies.

Respect copyright and fair use. When posting, be mindful of the copyright and intellectual property rights of others and of the university. 

Use appropriate branding: Do not use the university logo or any other university images or iconography on personal social media sites. Do not use the university’s name to promote a product, cause or political party or candidate.

Ensure the security of your social media account. A compromise of your account can lead to malicious entities posting inappropriate or even illegal material on your behalf. This could lead to reputational risk to the university. If you post on behalf of the university to social media sites be sure to use a different password for each your official social media accounts, personal social media accounts and your university provided accounts. Follow best practices found at https://www.cu.edu/content/best-practice#Passwords in selecting and protecting your passwords. If you notice or hear about any abnormal activities occurring through your account or feel that it might have been compromised, contact your IT Security office.

Terms of Services. Obey the Terms of Service of any Social Media platform employed.

Facebook: https://www.facebook.com/legal/terms 
Twitter: https://twitter.com/tos 
LinkedIn: http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag 
YouTube: https://www.youtube.com/t/terms