Our Visual Identity

Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a logo.





Typography is an essential part of our personality. It helps unify our materials and promotes familiarity with our messaging.

Color is an important part of our visual system. Specific signature colors are combined to create a unique signature for each University of Colorado campus.

Consistent website banners ensure visual consistency across University of Colorado websites, improving recognition and understanding of the university brand.