Featured Resources of the Month

May is Accessibility Awareness Month. According to the CDC [12], more than one in four adults in the U.S. has some type of disability. Yet accessibility in the digital space is often overlooked or seen as a nice-to-do, not a must-do. Are you doing everything you can to make your digital communications and events accessible to all? 

Marketing Cloud and Salesforce

• Understand the fundamental best practices of accessible content design [3] applicable to all digital communications, including: 
  • Ensuring a strong color contrast
  • Writing alternative text
  • Creating accessible hyperlinks
  • And more!
• Test your knowledge and learn new information related to digital communication accessibility with CU's Accessibility Fundamentals for Digital Communicators course in Percipio [13].

Cvent

• From venue selection to registration and communications, ensure every aspect of your event is accessible [14].
• Understand the accessibility best practices [3] that apply to all digital communications, including emails and websites (i.e., Cvent event websites).

Upcoming Training Sessions

Recordings available from recent training sessions:

• Cvent Quarterly Updates | Apr. 2 - See wiki and view recording [15]
• Marketing Cloud, Intelligence Reports | Apr. 14 - See wiki and view recording [16]

Be on the lookout for invites to upcoming training sessions.

Celebrations & Success Stories

Submit your eComm celebration and successes here [17] to be featured on the eComm website [18] and in a future newsletter. We can help with expanding upon your story. Consider this a rough draft. Share any impressive metrics, milestones, ways you've used data to optimize, or achievements that stand out.

New & Updated Resources

• Marketing Cloud Data Retention Policy [5] (updated with April 28 revisions. Policy changes begin on June 16, 2025 and will retain data for 730 days)
• Subscribers and Subscriber Statuses [19] (enhanced process details for requesting a change)
• Manually Managing Email Preferences [20] (updated to include automate processes between eComm Salesforce and CU Ascend)
• Workflow: Managing the Email Opt-Out Field in Salesforce [21] (updated to include automate processes between eComm Salesforce and CU Ascend)
• Updating Contact Information in Salesforce [22] (added information about updating 'Other Information' for Individual Contacts)
• Import File Into Data Extension [23] (added details for currency)
• Marketing Cloud Update a Broken Link [24] (added written instructions with screenshot and limitations to links. No ', or ? or &' allowed with the workaround being a shorter link or URL redirect)
• Intelligence Reports [16] (updated to include recent session recording)
• Cvent Paid Events [25] (updated Speedtype reallocation from every two weeks to monthly)

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