When it comes to using the eComm applications, understaning the terminology is a major boost toward success. Cvent recently released a blog post that defines different terminology, or lingo, specific to the event management tool. Plus, a recent episode on the Cvent podcast, Don't Forget Your Name Bagde, dives into key topics specific to hosting events for millenials.
Properly implementing strategy is essential for driving effective communications. In a recent Marketing Cloudcast episode and blog post, the folks at Marketing Cloud present helpful tools to enable simple, effective strategy that is well-informed by data and analytics.
We all know that marketing is as much an art as it is a science. This is particularly true for event marketing. Check out this Cvent blog post for quick tips specific to event marketing. You can also catch up on the latest news from Cvent with their Q2 update recorded webinar.
Salesforce Marketing Cloud has great online resources to help you stay on the cutting edge of email marketing. Their tailored blogs and informational booklets provide a wealth of information and insight. Shinning a spotlight on a couple of these resources, we'll take a look at a blog post and podcast that both contain useful insight on marketing best practices.
Does your office or department leverage social media for communication and engagement? If so, these Salesforce resources may contain helpful information for you and your team. "By 2017, 89% of marketers expect customer experience to be their primary differentiator," (Gamer 2016) so keeping up with best practices is important.
Curious about options for automating event planning? Looking to learn more about implementing best practices in Cvent? Check out these resources for more information.

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